mattgough.com: This is what I am?, courtesy of Think Christian
I don’t know that I agree with Matt’s supposition. He is critiquing a secular culture for worshipping self-indulgence. What else should we expect? An unconverted advertising company has no reason to worship anything higher than the product it is trying to sell.
Two thoughts come to mind here:
1) What does it say about the worship music we use, that praise songs are so easily converted to jingles? Cheesy jingles, at that.
2) There’s this thought in the back of my head, and I don’t know where it will end up. Most early hymns were drinking song melodies with new lyrics. How does this tie in? Does this commercial mean that the concept of worship has been made so common that it no longer has meaning, like the word “love”? Is this necessarily a new phenomenon? After all, Beethoven’s Ode To Joy was originally written in tribute to Napoleon, until Nappy decided that France wasn’t enough, and started running roughshod over the rest of Europe.
Well, I don’t know that I ended up anywhere significant. Love to hear your thoughts.