SoulinProcess

Archive for August, 2005

11 Aug

The recipe for a perfect PR disaster

Take one part cool concept, add one part bored corporate lawyers on retainer (sometimes also labeled as “hyperactive copyright protection”), and stir. Simmer on a hot stove until it boils over, and serve.
So FedEx has this great opportunity to highlight how strong and sturdy their free packing materials are, and they completely blow it. Yeah, [...]

02 Aug

This is not an update

Well, not really. If this was a real update, you would be reading more substantial, or at least entertaining, text right now. Instead, you’re reading a poor cop of an overused cliché. Sorry for being so lame lately. Too many plates spinning, too much going on. Just got back from a quick trip to Richmond [...]

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